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Decide On Your Offers: While you probably have generic what is pay per click marketing campaigns running year long to keep leads being released, now could be a great time to acquire specific. And, this is exactly what we mean by determine your offers. Put your best products and services forward. Bundle them, discount them, or make use of them as enticement offers – however you have used them, NOW is the time to obtain what your offers will probably be in order. This is important because . . . Choose Effective Keywords: As you know already, to be able to promote specific products and services with pay per click marketing marketing, you will need to choose specific keywords. Now's almost no time to be general. Again, your year-round campaigns may be geared to help keep traffic and leads flowing into the site. But, because so many retailers make bulk of their sales during the holiday season, you now want sales – not leads that you could convert later (although that's nice too). So you need to know the pain you are going to get offering to be able to choose the most effective keywords of those offers. Decide on a Budget: Ahhh, the “B” word – it's something every web marketer has being cognizant of. In order to use your allowance most effectively – regardless how large or small it might be – choose your product offerings, and hence, keywords and phrases well. Run Split Tests: Piggybacking for the last point, you may also want to start running some small, split-test campaigns now to see which PPC offers are reducing. That way, when consumers turn their focus on online shopping, you may be well prepared to operate your most cost-effective, high ROI return campaigns. Study Results: Pay per click marketing is most reliable when you test, test, make sure study, study, study the results of those tests. In order being even more prepared next year, decide so what now info you need to glean out of this year's PPC campaigns. Good luck with your pay per click marketing efforts – and, to not rush the season, but . . . happy holidays!